Before going into all serious, we will define the very concept. Overview – a description of the properties of a product, its pros, cons, ways of using and other boring stuff. This is a simple in form and content content, which is always in demand. It is always pleasant when caring authors relieve the reader of the many hours of studying reviews, comparing characteristics and other not very interesting activities.
Review articles are divided into two types:
About several products at once.
About one and only product.
They vary widely both in purpose and in the level of reader involvement, and in the approach to writing. First we will understand with comparative materials. As an example, let’s take an article about cars.
Choose a category
First we need to decide what we will write about. To make the comparison useful and correct, it is necessary that all “fighters” are from the same weight category. If you write about laptops, specify, about gaming or about office. If it’s about coats, decide whether it’s autumn or winter. In the case of cars, everything is simpler: the industry has long divided all cars into classes and price segments. For example, you can write a review article on subcompact crossovers.
We think, what and how to compare
Now we need to decide on the parameters that interest us. The main thing here is to avoid the trap called “I’ll write everything in detail.” First, your potential reader probably does not want to wade through the solid text. Therefore, you need to select the comparison criteria and put them in a separate table or picture.
Highlight the main
This is important – since the reader is most interested in the difference between models, it is necessary to facilitate his task. For this purpose a tablet or simple infographic is suitable, visual content is always perceived better. If you need to do only the text, structure it into paragraphs and select the key parameters in subheadings or in bold type.
The rest of the description should also be structured according to the principle “from the important to the secondary”. Lyrical digressions are best avoided, they are of no use to anyone. First, list the key properties of the product, and then tell us how they will help the consumer.